KPIs

As a small business owner, it's important that you keep a close eye on your finances. However, with so many metrics and KPIs to look at, it can be difficult to know which numbers

Every business owner starts out brimming with motivation and enthusiasm, and yet according to the US Bureau of Labor Statistics, 20% of small businesses fail within the first year.

One of our "Every Superhero needs a Sidekick" series where we take a look at Fathom that sits towards the end of our app-stack and see how it can help us interpret our numbers,

Customers will often give you a clue when they're willing to buy, making the ability to recognise those signals highly beneficial for your business.

There’s no denying that the covid-19 pandemic has been a difficult time for startup enterprises. If the past year or so has proven anything, it’s that the agile organisations are