Liz Case

Cash Flow vs Profit: What’s the Difference and Which is More Important?

It’s the age-old debate: cash flow or profit? Whilst the two are undoubtedly related, they are certainly not the same thing and business owners must often sacrifice one at the...

How to Choose the Right Virtual Bookkeeper for Your Small Business

Most small business owners are familiar with the idea of a traditional on-site bookkeeper, but could your business benefit from hiring a virtual one instead? There are many...

4 Ways Your Startup Can Boost Profitability in the Wake of the Pandemic

There’s no denying that the covid-19 pandemic has been a difficult time for startup enterprises. If the past year or so has proven anything, it’s that the agile organisations...

5 Easy Tips for Managing Expenses as a Small Business Owner

As a small business owner, it’s crucial that you manage your expenses well. Here are our five top tips for starting strong.

Why You Should Stop Competing on Price - and How to Do It

Competing on price often attracts picky customers who are trying to get something for nothing. Let us show you another way.

5 Reasons to Hire a Virtual Finance Director

You've reached the point where you would like financial expertise for your business but you're not ready to employ someone full time. A virtual financial advisor, like...